Understand the Buyer's Brain and Close More Sales

2-day virtual event that helps you

understand the buyer's brain

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Next Event: June 23rd and 24th, 2025 | 10 AM - 12 PM EST

Get on the Waitlist & Transform

Your Sales Approach

CLICK BELOW TO WATCH FIRST!

What Will You Learn?

Peek Into Your Buyer's Brain

Content That Converts

Learn how to craft content that converts viewers to followers.

Hit the Right Spot with Your Messaging

Learn why the limbic is so important to you and your buyer and how you can close more sales when activating it through your messaging.

Deeply Understand the Role of the ICP

Spoiler...the answer is way beyond the demographic level.

What you'll do in the Workshop?

Day 1: Learn About the Limbic System

8 Step Brain Based DM Framework

Get a step-by-step guide to close sales in the DMS with scripts and examples.

Hit the Right Spot with Your Messaging

Learn why the limbic is so important to you and your buyer and how you can close more sales when activating it through your messaging.

Ideal Customer Profile (ICP)

Learn how to think about your ICP and where to find them online.

Day 2: Use Cognitive Flexibility to Your Advantage

Understand Cognitive Flexibility

What is it and how you can increase your own in order to be cognitively nimble.

Overcoming Objection Tactics

Learn tactics to use when you hear objections coming from your potential buyer that tugs on the buyers' psychological strings.

Content That Grows Your Following

Learn how to create content that converts followers.

Your Next Level in Sales

Starts Here

👇 Get instant access to the waitlist

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Why This Sales Event Stands Out

(and Why You Need It!)

How is this event different from other sales training?

Unlike typical sales training that repeats the same old advice, we deliver strategies rooted in brain science research—so you can understand your buyer’s brain and use it to close more sales.

Do I need a neuroscience degree to understand this?

Nope! We break down cutting-edge neuroscience research into simple, actionable steps—so you can use it without a PhD in brain science.

Why does neuroscience give me an ‘unfair advantage’?

Because most salespeople don’t understand how the brain actually makes buying decisions—but after this event, you will.

How do I know I’ll actually be able to use what I learn?

We don’t just teach—we create an environment where you can LEARN and APPLY the science yourself, so it becomes second nature.

Still have questions? Feel free to ask!

YOur Host

Shannon Smith, J.D., M.S.

- Verified HarvardX Neuroscience Researcher

Shannon is an expert in sales psychology, sales and neuroscience as it relates to the buyer's brain. She is a HarvardX Verified Neuroscience Researcher. She’s been helping people understand their brain in all different verticals and industries, including Big Tech, for ~20 years by teaching them how to tap into our brain to improve our performance in both the personal and professional sense.

Shannon volunteers at Venture Mechanics, a Seattle/Bellevue-based startup accelerator to help founders be more effective in sales. She also developed a mobile gaming app based in neuroscience research that changes your habits while you play. You can find it on both the google and apple store. You can find her in the Pacific Northwest, on her sailboat.

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TESTIMONIALS

What Others Are Saying

“Within two weeks of working with Shannon, I closed my first client. Over the next 3 months, she helped me increase my sales by 225%."

Kristen Long

“Sales was not my strength. This program helped me stay out of Corporate America and live my dream."

Sarah McDonald

“I could never wrap my head around the sales stuff. Shannon helped me realize its not that complicated and now I have a coaching business that's thriving."

Jennifer Garcia

“Before the journey, it was a hope to trust my willpower. Now I know how to engage my willpower..."

Dave Larsen

“Shannon is a fantastic person to work with and to have working on your project or helping you. She is highly intelligent and an excellent communicator. She projects genuine enthusiasm that motivates her listeners, but she is not over the top and exhausting. Her information is fascinating, beneficial, and valuable both to individuals and businesses. My final analysis is that choosing to work with Shannon means partnering with someone who embodies intelligence, clarity, and genuine enthusiasm."

Jacob Healy

"Shannon practices what she preaches. She is very knowledgeable about the psychology of sales and a lot of other useful skills. She is easy to work with and is genuinely interested in helping others."

Jake Ray

“Shannon is an intelligent and unique professional who delivers with authority, it was a great experience learning from her unique style, and depth of knowledge. She certainly knows her turf and I am glad to recommend her."

Imoleayo Ashogbon, MBA

"Shannon's two-day workshop was really great! You can see her passion for what she shares, she delivers a lot of value to the attendees and it is really interactive the way she runs it. If you are looking for someone that can help you with your sales and that can make a difference, go attend one of her webinars to introduce yourself to her world. Totally worth it."

Steffan Surdek

“I attended one of Shannon's sales masterclass webinars. If I could describe it in one word: AMAZING. Not only does she know what she's talking about, she knows how to make you know what you're thinking about. I filled key gaps in my sales strategy using what I learned. If you're on the fence about Shannon don't be. She's worth it."

Emmy Charles, JD

“It's been refreshing getting to connect and work with Shannon. From our first coffee chat a month ago to her inviting me to her 2-Day Workshop teaching people about how to incorporate neuroscience and psychology to increase their sales. She taught me an invaluable lesson that most people can tell you "what" to do, but they can't explain how to do it and why it works! I highly recommend anyone who's interested in neuroscience or creating systems for their business to speak with Shannon."

Paul Deitch

“She not only provides great information, but the time spent on the webinar was very interactive with the others on the call & herself. Shannon was very professional, while being relatable at the same time. If there is anyone out there that is looking for another avenue to help achieve personal &/or professional growth, connect with Shannon Smith & she will give you some new tools to use that are proven to work! Thanks Shannon!"

Dave McCormick

“Great mini workshop on buyer behaviour and understanding how brain works in different scenarios that was very useful. Also super insightful guest talk on AI and automation and available apps."

Antanas Budvytis

“Shannon was great, and easy to work with. She always brings an energy with her that makes working with her fun and exciting."

Peter Reginella

“I attended Shannon’s virtual event in June and found her presentation on the neuroscience of the brain insightful. Key learnings included: • Emotional regulation • Understanding self-awareness buttons • Tips for creating healthy habits Understanding and applying these tools enhances: • Interpersonal skills • Focus and clarity • Leadership acumen • A balanced, purposeful life If you’re in a personal or professional rut, Shannon’s tools and coaching can set you on the right path forward."

Rick Tkaczyk, CSL

"Shannon's workshop had some solid info about how the brain works and included a few great tips for pitching services in the DMs. It was a nice chance to pick up a few new ideas and connect with other friendly people. Overall, I had a great experience!"

Michael DeVine

"I attended one of Shannon's workshops, she provided great value. I learned sales through psychology and neuroscience in a way that is practical and easy to understand. Shannon explains the "why" behind the techniques, which makes a big difference. I left with a better understanding of how to connect with people and approach sales in a smart way. If you have the chance to work with Shannon or attend her workshop, do it. You will gain insights that you can apply right away."

Alexandra Nunez, MBA

"I enjoyed learning from Shannon in her “Buyer's Brain Event”! It was a business game changer for anyone serious to sale how is supposed to be. She is an expert in overcoming rejections and how to use cognitive flexibility in favor."

Alinnette Casiano

"I enjoy the pleasure of attending The Peek into the Buyer's Brain with the incredible Shannon Smith. I've been in sales for nearly 20 years and the strategies she shared in this two day event were absolutely transformational. Shannon has a unique perspective on the sales process. We have to understand how our brain works and how we process information. She also makes the class fun and engaging. This isn't a typical lecture type of environment. You will definitely grab some golden nuggets!"